WHAT WE DO
MANAGEMENT
The Logistics of Social Media Marketing
Communication is the essence of every successful trucking business. Social media goes hand in hand with the trucking industry. Trucking companies worldwide are utilizing social media platforms to build brand awareness and gain stronger connections with their drivers and future partners. But only the best ones use social media as a powerful marketing tool.
The secret to their success is that they hired a social media expert to create and manage their social media strategy. Someone who truly understands the importance of the language and tone that resonates with potential job applicants and clients in the industry and the unique challenges that trucking companies face. If you are searching for such a team, just scroll down to see what we have to show you.
Power of Exceptional Social Media Presence
When done well, Social media management for trucking companies can also serve as a valuable tool for filtering job applications, allowing drivers to get a sense of company culture and values before applying. In addition, with a diverse social media strategy, you can efficiently roll out new initiatives, such as unique leasing options or sign-on bonuses, inventory updates, and new weekly payments, while generating buzz and attracting potential drivers and clients.
EDUCATE
Social media marketing is all about offering valuable insights into something that you are good at.
These educational banners are perfect examples of how you can increase brand awareness and show that you are a trucking company that is willing to share its expertise and connect with like-minded professionals in the trucking industry.
SMILE
The truckers are surely well familiar with the healing powers of a good laugh. And that cheerful atmosphere should be part of your social media strategy.
Be a reason why your drivers giggle and let your social media profile source good vibes, great trucking industry news, and optimism.
ADVERTISING
Social media advertising
Social media advertising is a way to promote temporary offers such as sign-on bonuses or truck availability for lease. Updating a website can be complicated and time-consuming. But social media advertising allows you to quickly share information with your audience and target your messaging to specific demographics.
Our unique approach allows potential drivers to apply directly through our social media pages, seeing your company banner, logo, and ad. For about *$3 per possible driver, we can generate leads for your trucking company using social media marketing. Contact us today to learn more!
* price can go higher or lower and vary depending on the current market, number of advertisers, and your social media profile relevance when creating ads.
Total Leads
1132
Total Spent
$3,361
Cost Per Lead
$2.97
Total Leads
611
Total Spent
$2,234
Cost Per Lead
$3.65
Total Leads
759
Total Spent
$2,564
Cost Per Lead
$3.38
Total Leads
288
Total Spent
$295
Cost Per Lead
$1.03
Total Leads
525
Total Spent
$1,066
Cost Per Lead
$2.03
Total Leads
261
Total Spent
$442
Cost Per Lead
$1.7
WEBSITE
Website development
A website for a trucking company is like a showroom at a truck show. It’s your red carpet and an opportunity to explain to future employees, truck drivers, and clients what you’re made of. To highlight the values you believe in the most, and most importantly, create a space that is easy to use and apply to all interested parties.
Did You Embrace Social Media Yet?
This is a rhetorical question. We know that if you have a trucking company, you are probably out there doing everything by yourself, or even worse, you have a team that just doesn’t click with the vision you had in mind for your trucking company.
That is all in the past now. Finally, you are in front of a solution to your problem. We offer our rich expertise in creating stunning content that speaks for your company. In addition, our highly responsive customer service will ensure your ideas, suggestions, and demands are always met at the earliest possible convenience.
FAQ
FAQ
What is social media marketing?
Social media marketing uses platforms like Facebook, Twitter, and Instagram to build relationships and interact with potential and current customers. It’s a way to connect with your potential clients and create a connection that can eventually turn into sales.
Many trucking firms are playing the social media game to reach business goals and promote their products or services. When done correctly, social media marketing can help you connect with more people in your target market, create brand awareness, and drive traffic to your website. But it takes time and effort to do it well. So if you’re unsure where to start or need help getting started, consider hiring a social media marketing agency or consultant.
Do trucking companies need social media?
Social media can provide a communication platform for drivers, customers, and employees. It can also be a valuable tool to generate leads, create engaging content, build brand awareness for their trucking company, and share industry news, updates, and promotions with the online community.
What Social media platforms should I use?
The most important thing is to use the ones your target audience uses. For example, you should be on there if you’re targeting brokers who use Linkedin. You should be on those social media if you’re targeting drivers who use Facebook and Instagram.
Some other social media platforms worth considering include Twitter, Instagram, and LinkedIn. Of course, each has its strengths and weaknesses, so research to find the best social media platform for your business. And don’t forget about content creation that will help attract attention and followers.
What do you do to improve my social media presence?
Trucking company owners might think the best way to improve their company’s social media presence is by regularly posting. Still, you should focus more on creating quality content if you want to ensure future success in the trucking industry.
In the trucking industry, quality over quantity will make all difference regarding how well-known and reputable a brand or individual looks! This means that trucking companies must share valuable content, not just sell.
While you build awareness about your trucking company, you should know what can reflect poorly upon one’s professionalism, use appropriate hashtags, and have visuals that make your audience stop scrolling.
Is anyone in your team a truck driver or a former truck driver?
No, but we have dispatch experience, and social media marketing for trucking companies is 90% of our business. So for years now, we have followed every trucking company page, including Facebook groups, looked at their social media strategies, and followed their social media profiles.
Utilizing social media and creating engaging content to reach a broader audience and target truck drivers is something we do every hour, every day of the week, all year round.
CONTACT US
Don’t spend another moment stressing over social media marketing strategy – trust Social Media For Trucking to deliver results with confidence and finesse.
Stay in touch with us! Follow us on social media to see a glimpse of our portfolio and how we’ve helped other businesses shine!
hello@socialmediafortrucking.com (708) 630-0360
3500 Dempster St, Skokie, IL 60076, United States
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